Issue - meetings
Lessons from Covid - culturally appropriate communications
Meeting: 17/01/2023 - Tower Hamlets Health and Wellbeing Board (Item 2)
2 Lessons from Covid - culturally appropriate communications PDF 223 KB
The Board will received a presentation on culturally competent healthcare and the lessons from Covid.
Additional documents:
- BAME Commission Public Health Projects, item 2 PDF 946 KB
- Presentation, item 2 PDF 573 KB
- SM TowerHamlets Presentation Dec 2022, item 2 PDF 153 KB
- Culturally Appropriate Health Communication and Engagement, item 2 PDF 366 KB
- Webcast for Lessons from Covid - culturally appropriate communications
Minutes:
The Board noted that the Health communication and engagement strategy had been reviewed by Tower Hamlet residents towards ensuring guidance and important health messages are ‘culturally appropriate’, ‘available in different languages’ and ‘uses different approaches’ to ensure messages reach different audiences. A summary of the discussions is set out below:
The Board noted:
v Adopting a two phased approach which comprised of a desk top review and semi-structured interviews with 22 Tower Hamlets residents, the project reinforced the importance of community involvement as crucial to the ethos of cultural appropriate health communication and highlights the need for ensuring health messages are co-designed, and accessibility issues considered congruent to the provision of health messaging which is culturally appropriate.
v To implant the approach of culturally appropriate health communication and engagement, a tool was developed to embed this ethos across the London borough of Tower Hamlets.
v That the Black, Asian and Minority Ethnic (BAME) Commission highlighted the poorer health outcomes associated with ethnicity, linkages to structural racism and the impact of COVID-19 in bringing these inequalities into focus. In response, the Tower Hamlets Black, Asian and Minority Ethnic Inequalities Commission Action Plan set out recommendations aimed at addressing these health outcomes.
v That health messages do not unwittingly disadvantage target communities as the checklist mandates for messages to be co-designed by working with communities and resources focused on addressing those who are most in need. This will ensure that communities are treated equally, respectfully and without discrimination whilst providing assurance that health and wellbeing information and advice are clear, simple, and produced with those who will benefit from them.
v Health and wellbeing information needs to be clear, simple and co-designed towards ensuring that communities feel connected and included in the design, delivery, and engagement with health messages.
As a result of a full and wide-ranging discussion the Chair Moved and it was:- AGREED.
|
|
|