Decision details
Tower Hamlets Healthier Advertising Policy
Decision Maker: Cabinet
Decision status: Recommendations Approved
Is Key decision?: Yes
Is subject to call in?: Yes
Purpose:
Tower Hamlets has very high levels of child
excess weight. Evidence shows that advertisements for unhealthy
food and drink products directly and indirectly impact what we eat.
Young people who recall seeing junk food adverts every day are more
likely to be obese.
The paper considers how we can protect children and young people
from the advertising of unhealthy food and drinks (foods and drinks
that are high in fat, salt and sugar), in order to contribute
towards our priority to promote children’s healthy weight and
healthy life expectancy. This is part of a wider programme of work
to support child healthy weight in the borough.
Decision:
DECISION:
1. Note the report and the proposed healthier advertising policy.
2. Approve the healthier advertising policy to be adopted by the Council.
ACTION BY:
ACTING CORPORATE DIRECTOR FOR HEALTH ADULTS AND COMMUNITY (W. TOMSETT)
Associate Director of Public Health (K. Scammell)
Report author: Dr Somen Banerjee, Katy Scammell, Natalie Lovell
Publication date: 29/05/2023
Date of decision: 24/05/2023
Decided at meeting: 24/05/2023 - Cabinet
Effective from: 06/06/2023
Accompanying Documents: